144 real estate words and examples to enhance your real estate listings (2023)

Creative and relevant real estate words like “ready to move in,” “professionally furnished,” or “perfect price” will make your real estate listings jump off the page and attract qualified leads. Property descriptions should include descriptive words that paint a picture of the property, the neighborhood and location, and property features such as the kitchen, living room, and bathroom. We've compiled the top 144 real estate descriptive words with examples to inspire your own real estate descriptions.

The better you can describe a home to potential buyers, the more likely you are to target the ideal audience for your property. To increase the effectiveness of your real estate words, consider using a search engine optimization (SEO) tool like Semrush. Semrush is an online marketing solution that helps you identify high-traffic national and local keywords and find topics that resonate with your target audience. Check out the extensive tools and try Semrush today to improve your content marketing.

Visit Semrush

16 real estate words for general use

Common real estate words are adjectives that can be used to describe the property itself or the properties of the property. Remember that you should use these descriptionsKeyword real estatesparingly so that you don't overload the property description with sweeping or sweeping statements.

For example, "beautifully remodeled waterfront home" is a specific use of the words to describe the ambiance and condition of the home, rather than "beautiful home," which leaves little detail about the property. Or using a "stunning fireplace" is preferable to advertising the "stunning home" because there are too many features in a home to make a blanket statement about it being "stunning".

These are 16 words that can be used to describe the trait or traits:

20 words for landscape and outdoor real estate

Typically, the first photo on your property listing is the front of the home. So your description starts there. Landscape and outdoor real estate words describe the immediate surroundings of the home and yard. They should set the tone for what a buyer will see when they first approach the property.

Describe the immediate location of the house using phrases used to describe the street, such as "tree-lined street" or "cul-de-sac". If the property has an updated exterior, a great view, or a special garden feature, mentioning "beachfront" or "skyline view" will add to the appeal.

Additionally, many homeowners are happy to spend as much time inside their home as they do outside, especially in climates that are warm for most of the year. So, if you have a property listing with standout backyard or outdoor features, be sure to showcase those in your description as well. This could be a "heated in-ground pool with luxurious spa" or an "oversized private patio for BBQs and entertaining".

Here are 20 of the best words to use in real estate ads to describe a property's landscape and exterior:

In 2021, Zillow had about36 millionunique monthly visitors, making it the most visited real estate listings site. Become a Zillow member to ensure your property listings are seen by as many potential buyers as possible. As a Zillow Premier Agent, you can tooClaim your listingsto gain exclusive leads and appear in search results among other real estate listings in your area. Start generating leads for your real estate business today with a free Zillow account.

Visit Zillow

16 neighborhood and location related real estate words

One of the top preferences of homebuyers is location, which is why the age-old adage “location, location, location” reigns supreme in the real estate industry. Although the ideal neighborhood can range from a quiet, rural area to a bustling metropolitan area, customers typically want a location that suits their lifestyle needs.

Include notable historical landmarks, local amenities and distances - from property listings to transportation and other essential services. For example, if there is a park nearby, you could add "3 blocks from a tree-lined local park that hosts community activities" or "Centrally located to shopping centers for easy access to groceries, clothing, and restaurants."

Here are another 16 real estate keywords you can use:

If you're not a great writer yourself, consider hiring a freelancer from Fiverr to help you maintain your property listing descriptions. Hire a verified Fiverr freelancer to help with writing and other projects like graphic design for logos for just $5. They can also help you design yoursreal estate websiteor create print marketing materials.

Visit Fiverr

12 real estate descriptive words related to price

Some of the best words to use in real estate ads relate to price, as it is a huge factor in a homebuyer's purchasing decision. While you want to stay away from words like "cheap" or "expensive," you can be more subtle in your word choice to convey the affordability of the listing. Get creative by explaining the seller's price point without being offensive or off-putting.

Try using words like "perfect price for the current market" to express that the property is more expensive than usual. Or “motivated seller” to let buyers know that the seller is open to offers and the price is lower than usual because the seller is willing to move on.

Additionally, you can use price-related words to appeal to your target audience. For example, if you're trying to attract investors or home seekers, you can add "Contribute your design ideas and make this home your own" or "Needs Improvements" to show that buyers need to put money into the property, but it doesn't work reflected in the lower price. Or you can mention that there are currently "renters in the property" to signal buyers or investors that the property has money-making potential.

Here are 12 more price-related word options:

16 words for interior design real estate

In today's HGTV-crazy world, savvy homebuyers are looking for homes that suit their tastes. Therefore, realtors should describe the interior of the home to appeal to specific buyers. Customers will look for features that appeal to them, such as "archways", "floor to ceiling windows" and specific architectural styles or themes. These styles may include Southwest, Farmhouse, Colonial, or Cape Cods. Each style has unique interior design features that complement the theme and set the home apart.

While not all furnishings are worth highlighting in your listing, mention should be made of aspects of the home that are particularly unique, attractive, or desirable. There are more general descriptive words like 'modern' or 'recently renovated' but if you can use these words in combination with some of the following descriptions you can attract an audience to your property ad.

Here are 16 words that can be used to describe the interior or a home:

In addition to promotional properties on listing sites like Zillow, Realtor.com, and Trulia, it's important to use othersreal estate marketingmethods. Posting on social media platforms will increase your exposure and generate additional leads for asuccessful real estate business. Outsource your posting efforts by using a digital marketing service like Artur'In. Artur'In manages your Facebook, Google My Business, LinkedIn and Twitter accounts to increase brand awareness, post relevant information and improve your local presence.

Visit Arthur's

12 Living Room Real Estate Words

The living room is the focal point of the house, because this is where people gather for parties, sports games, holidays and various special occasions. It should be a comfortable and welcoming place to draw home buyers to the offer. Also, it is often the largest room and the first impression when you enter a home. Adding words like "vaulted ceiling" or "custom hearth fireplace" highlights living room details to convey space, togetherness, and comfort.

Use language that describes the space architecturally and include an idea of ​​the furniture that will fit in the space so buyers can spatially identify the size. For example: "The living room can comfortably accommodate a sectional sofa, entertainment unit, coffee table, and end tables." This gives the buyer a mental picture of the space, rather than just the square footage of the space, which is difficult to imagine.

Twelve other real estate words you can use are:

20 words for kitchen real estate

Next to the living room, the kitchen is a place of togetherness where cooking is done, appliances are stored, vacations are taken and work space is made available. Therefore, describing a kitchen in real estate listings is all about emphasizing outstanding features that showcase function, space, quality design and upscale amenities. Since a kitchen is one of the more expensive rooms in a home to remodel or refurbish, it is in a homebuyer's best interest for the kitchen to be in fair to improved condition upon move-in.

Use real estate terminologies like "custom cabinetry" and "marble island" to express both space and design quality. Indicate whether the kitchen is gas or electric and what appliances are included in the purchase. Highlight special features that are not common in every kitchen, such as "wine fridge" or "base cabinet lighting".

Make sure you use combinations of the following 20 words to reflect these elements and attract shoppers who love to cook:

16 bedroom real estate words

Since each bedroom is the private space of the person who occupies it, you want to describe the room as one of relaxation and comfort. For example, descriptive real estate words for the guest bedroom might include "cozy" to show comfort, while the master bedroom might be represented as "retreat" to convey both luxury and a sense of privacy.

Similar to the living room, you should use descriptive language that gives the reader an idea of ​​the size of each bedroom. For example "can fit comfortably in a queen or king bed" or "perfect for bunk beds or two single beds". These additional descriptive features allow buyers to understand the space they are working with and whether the home is a good fit for them, their families, or guests.

Many homebuyers may also want to convert a guest room into an office, library, game room, storage room, or any other space that suits their needs. So if you have a room that can function as something else or is a bit small to fit in a full bedroom, feel free to mention other options in your description to include.

Another 16 bedroom words associated with real estate include:

To further showcase your listings, consider creating websites for individual real estate listings or your own personal real estate agent website that will feature all of your listings. Purchase a real estate sales and marketing solution like Real Geeks to help you build custom websitesDomain Namenfor your business. Real Geeks creates fully optimized websites with an IDX feed and landing pages that are fully customizable. Collect visitor contact information directly from your website and start converting real estate leads today.

Visit real geeks

16 words for bathroom real estate

Bathrooms are a homebuyer's private space for cleanliness and self-care and should be described as such. There should also be some level of functionality for bathroom descriptions for storing products, linens, etc. To capture this effectively, use words that mean luxury, personal space, and cleanliness. For example, you might mention a "copper-gilt double vanity" or a "spa-like bathroom."

Multiple bathrooms are always a plus, too, even if it's just a half bath that includes a sink and toilet. Be sure to include the number of bathrooms and the location of those bathrooms in your description. For example, if one bathroom is in the master bedroom and the other is next to the living room, you can describe it as "two full bathrooms": one is an ensuite bathroom attached to the master bedroom and the second is attached to the living room , perfect for using when you have visitors.”

Check out these 16 bathroom words to improve your speech:

Tips for creating compelling listings with real estate words

Now that you have a list of property descriptive words to choose from and looked at examples of listing descriptions, it's time to start writing your own. In addition to the resources above, here are some additional tips you can usegenerate more leadsfor your real estate:

• Write to an audience:Identifying an audience will help you write words and examples that resonate with the right people. Browse your listing section to learn more about the demographics so you can target the right audience and use descriptive words that fit their profile.
• Use clear and simple language:Plain language is best as readers will skim the description to get the gist of the house. You can also break up the text to include bullet points so it's easy to scan but still meaningful. Also, stay away from acronyms and real estate jargon that potential buyers may not understand.
• Determine all the positive qualities:Before you write your listing description, catalog all of the best features of the home. Then, as you write, make sure to include each of these features with real estate words to enhance the feature's narrative.
• Be specific and don't exaggerate:While you want to emphasize details of the home, don't use or overdo them in a way that would alienate or disappoint the potential buyer when they see the home in person. Use accurate representations to nurture the best leads. Overdoing a property is the quickest way to lose confidence and waste your and your client's precious time.
• Include examples that resonate:Customers want features, but they buy benefits. Instead of saying that a house has a 500-square-foot kitchen, you could say, "Spacious kitchen has plenty of space to cook with guests." Make it easy for people to imagine how they live at home by You use concrete lifestyle examples.
• Choose your descriptive words strategically:Consider the positive and negative connotations of each word as well as your target audience to create the most engaging offer description. For example, a common adjective for a smaller home or space is "cozy," but it can also be read as small or cramped.
• Include important details:Use your listing's description to provide more details, such as: B. Homeowners Association (HOA) fees, amenities, storage, and the inclusion of a basement or garage. The easier you make it for buyers to find important information, the more likely they will take action and schedule a viewing.
• Minimize punctuation:Don't use too many exclamation marks or capital letters. People tend to skip sentences written in all caps, and excessive punctuation often feels unprofessional. Instead, strategically use your listing's format and descriptive words to convey enthusiasm for the property.
• Be inspired by similar offers:Look for similar listings in your location to see what other agents are writing about their properties. Write down words that you find powerful and compelling to potential buyers and incorporate them into your descriptions in your own words.

Writing an effective proposal is only a small part of the sales process. Once you have a compelling listing, you also need to secure leads with advertising, manage contacts, and create ongoing marketing campaigns. Happily,Real Geekscan do all this and free up time that you can spend on presenting houses and meeting with clients. Learn more about how you can start using Real Geeks' real estate lead generation and marketing capabilities today.

Visit real geeks

bottom line

Using the most impactful words to market and promote your listings is the key to gaining an audience for your real estate. It's important to be creative and include words that highlight the best qualities of your listing and give potential customers a full picture of the home. The more effort you put into your description, the more qualified leads you will bring to your listing and sell the property faster for your clients.